Overview

This module was part of a blended training on Data-Driven Marketing that was developed for a Fortune Global 500 company. The program included a 120-minute online course followed by a 3-day intensive in-person event. 

Tools Used

• Articulate Storyline 360 (eLearning authoring)
• Adobe Illustrator (graphics)

Design Principles & Strategies 

• Build on existing knowledge
• Interactive structured content to facilitate information transfer to long-term memory
• Drag-and-drop interactions to illicit performance 
• Experiential Learning (in context of full blended program and workshops at live event)