Understanding Data Strategy Module (Storyline 360)
Overview
This module was part of a blended training on Data-Driven Marketing that was developed for a Fortune Global 500 company. The program included a 120-minute online course followed by a 3-day intensive in-person event.
Tools Used
Articulate Storyline 360 (eLearning authoring)
Adobe Illustrator (graphics)
Design Principles & Strategies
Build on existing knowledge
Interactive structured content to facilitate information transfer to long-term memory
Drag-and-drop interactions to illicit performance
Experiential Learning (in context of full blended program and workshops at live event)